Product Marketing Manager

Engageli is a purpose-built comprehensive learning environment built by educators for educators and learners, providing a superior learning experience and driving strong learner outcomes. With built-in research-based pedagogy and data-driven student engagement, Engageli is reimagining the learning experience, creating inclusive, meaningful human connections, and driving learner success at institutions and corporations around the world. We are transforming the future of learning and have the ability to affect and improve the lives of millions worldwide.

Engageli is a cutting-edge digital learning platform designed to transform the way educational content is delivered and experienced. Our mission is to empower educators and learners with innovative tools that enhance engagement, interactivity, and collaboration in virtual learning environments. We are a rapidly growing team of passionate professionals dedicated to revolutionizing education and creating impactful learning experiences.

The Engageli platform promotes learning that is effective, based on decades of research and insights focused on active and collaborative learning and enhancing deeper human connections. We are a fully virtual team distributed across the United States, Canada, Israel, and Europe. Join us in building a mission-driven organization from the ground up.

Position Overview:

Engageli is seeking an ambitious and enthusiastic Product Marketing Manager. Reporting to the Chief Marketing Officer, this individual will create go-to-market strategies and execution plans, including product positioning messaging. The Product Marketing Manager will capture customer needs, challenges, and opportunities and translate them into requirements for new features based on immediate impact.

1. Market Research: Understand customer needs, industry trends and competitive landscape; analyze market data to identify opportunities and potential challenges. Analyze product usage patterns to better position the product.
2. Product Positioning: develop clear and compelling messaging for the Engageli product.   Define and articulate the unique value proposition to the customer.
3. Content development – develop marketing collateral, sales presentations, case studies, keynotes and interviews. Identify, write, publish, and promote thought leadership through case studies and blog posts.
4. Business development, channel partnerships - Track and identify key competitive developments and train sales on positioning and scripts relative to the market.
5. Sales enablement: provide sales teams with the tools and training necessary to effectively communicate product features and benefits; develop sales support materials and resources.
6. Build product presentations, case studies, and other collateral materials in conjunction with the Partnership team.
7. Cross-Functional Collaboration: Work closely with various departments, including sales, product management, to ensure alignment on product strategies and messaging.
   
   

Qualifications

• Bachelor’s degree or equivalent in, Communication, Business, Marketing, or a related field.
• Minimum eight years of experience in a Product Marketing role, preferably within SaaS, or other related Corporate industry.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Solid data analytics background to create meaningful conclusions to metrics.
• A great teammate, someone who can collaborate, ingest good ideas from wherever they originate, and quickly build trust and mutual respect
• Skilled communicator, both verbal and written, who can speak to customers and colleagues with confidence and influence outcomes.
• Ability to distill complex information into simple, digestible, and impactful messaging.

If you're interested in who we are and becoming an Engager, we'd love to hear from you!

Engageli provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.